상품디자인 가치에 대한 소비자태도 연구

For the company running product manufacturing in a highly information oriented and knowledge based society, the resolution of a product's design issues is a crucial matter for marketing strategy. It is essential for the design of a product to have non-visual implicit value in addition to visual appearance. Ultimate value rather than simple physical value, such as the rise in social status, is gradually required upon periodical environment. Normally we acknowledge that the behaviour and attitude in design value are differentiated according to the pattern of consumers who have difference in their gender, age and living environment, and are represented as the result of consumers' choice on product. Based on this hypothesis, this research reviews the components of product design value and designed behaviors and attitudes of consumers, and is intended to derive the recognition system of the design value. Although the consumers' attitudes towards design value are valid throughout the whole process, the research is intend to empirically investigate the way their attitudes are attained at a specific phase. Expected utility of the research results lies in certain contribution to providing empirical information and data during the companies' product planning process.