Analyses of Business Values from E-Commerce Adoption in SMEs： Public and Private Organizations in Tourism Industry
Analyses of Business Values from E-Commerce Adoption in SMEs： Public and Private Organizations in Tourism Industry
조남재(한양대학교); 전효재(한국문화관광연구원); 오승희(한국문화원)
15권 3호, 27~41쪽
초록
This paper examines the relationship between IT investment and the improvement of efficiency from the perspective of organizational contingency by the type of organizations and their maturity in IT use in terms of their history of e-commerce use. Organizations are divided into private and public in nature, and into experienced and inexperienced in e-commerce. An analysis was performed on data from 286 organizations in tourism industry. Comparison among the four groups showed differences in competitive and operational efficiency.
Abstract
This paper examines the relationship between IT investment and the improvement of efficiency from the perspective of organizational contingency by the type of organizations and their maturity in IT use in terms of their history of e-commerce use. Organizations are divided into private and public in nature, and into experienced and inexperienced in e-commerce. An analysis was performed on data from 286 organizations in tourism industry. Comparison among the four groups showed differences in competitive and operational efficiency.
- 발행기관:
- 한국데이터전략학회
- 분류:
- 경영학