펫(Pet) 창업자의 개인적 특성 및 창업과정 특성이 창업성과에 미치는 영향에 관한 실증연구 : 동물병원을 중심으로

In this study, the effects of the founder’s characteristics on venture’s business success factors for pet business was investigated focused on the pet hospitals. The effects of the founder’s background and psychological characteristics, the business start-up preparing procedure characteristics, and service factor characteristics for customers on the business performance was analyzed by classifying it into financial business performance and non-financial business performance for the he pet hospitals. The questionnaire survey for 150 pet hospitals located in Seoul and Gyunggi -do area was performed, and the main conclusions was drawn as follows. First, as a result of research model analysis for financial business performance among the business performance, it was analyzed that the founder’s academic background factor among the founder’s background factors had a statistically significantly negative influence on the financial business performance, on the contrary, the control locus factor among the founder’s psychological factors, and the financing factor among the business start-up preparing procedure factors had a statistically significantly positive influence on the financial business performance. Second, as a result of research model analysis for non-financial business performance among the business performance, it was analyzed that the danger acceptance propensity factor among the business start-up preparing procedure factors and the intangible service quality factor among the service quality factors had a statistically significantly positive influence on the non-financial business performance.