관광기업의 사회적 책임과 기업이미지가 대학생의 취업성향에 미치는 영향

The purpose of this study was to investigate the impact of social responsibility and corporate image of tourism-related enterprises on the occupation attitude of tourism-major college students. The findings of this study suggested that occupation attitude was influenced by the economic responsibility of social responsibility and emotion image and growth image of corporate image. The results further showed that the students valued their emotion image for the enterprises higher than economic responsibility of those enterprises in terms of their occupation attitude. Therefore, the study sample put more importance on the outside image of the enterprises over social responsibility fulfillment of them. However, the female students showed slightly higher importance on the two factors of occupation attitude than the male students: Personal occupation tendency and occupation vision. For the future of tourism- related enterprises, more empirical studies on social responsibility and corporate image management are highly recommended.