프랜차이즈 조직에서 관계적 지배구조와계약적 지배구조의 차이
The Differences of Contractual and Relational Governance Structure in Franchise Organizations
이상규(동국대); 김영국(동국대학교 호텔관광경영학부 교수)
20권 4호, 239~257쪽
초록
The purpose of this study is to examine the effect of governance structure on performance between franchisor and franchisee. The analysis of 202 franchisees indicated that relational governance as opposed to contractual governance is more effective in strengthening performance. This positive influence of relational governance is enhanced under low level of competitions. This results suggest that the proficiency of relational governance may override the contractual mechanism in improving exchange and firm performance in franchise organization.
Abstract
The purpose of this study is to examine the effect of governance structure on performance between franchisor and franchisee. The analysis of 202 franchisees indicated that relational governance as opposed to contractual governance is more effective in strengthening performance. This positive influence of relational governance is enhanced under low level of competitions. This results suggest that the proficiency of relational governance may override the contractual mechanism in improving exchange and firm performance in franchise organization.
- 발행기관:
- (사)한국관광레저학회
- 분류:
- 관광학