금융시장에서의 금융소비자의 행동양태를 고려한 투자자보호규범의 설계에 대한 연구 ―소위＂행동경제학＂적 관점을 반영하여

Concept of financial consumer was recently highlighted in Korea. Due to the changes in the capital market and legislation of 　Capital Market and Financial Investment Act (CMFIA)　, protection of investors or financial consumer have become more important than ever before and CMFIA actually enacted a number of clauses for the protection of financial investors. In this article, Section II illustrated on the characteristic feature of human recognition of information and decision making process. By doing so, enhancing the financial consumer protection infrastructure is keenly necessitated as a basis for the responsibility of the investors　 investment decision(s) in the capital market from behavioral economics point of view. Section III. focused on the systemizing the relationship between the general consumer protection laws and those of financial industry regulating acts. My conclusion is that both can be applied at a single case in a parallel manner. However, specialty of financial transactions and industry makes the financial regulation be obligated to render a special and tailored protections to the financial consumers. Section IV reviews the CMFIA based upon the understanding in Section II and III whether CMFIA　s newly adopted regulatory schemes are relevant for the protection of financial investors. My conclusion is partly it　s relevant, however still some legislations is to be made for the protection of financial investors. This will make the capital market much healthier than current situation by leveling up the asymetric information issue and information process ability issue of financial consumers at the same time.