디자인 전시에 있어서 체험성에 관한 연구

With the changes in the exhibition environment, recently 'experience'-oriented exhibition, which is more active and positive, and contains the systems of stimulating five senses, is being highlighted in the field of design exhibition, instead of 'appreciation'-oriented exhibition that is quite passive, is focused on the revival of visual experience, and aims at pure aesthetic experience only. Under this circumstance, it is necessary to re-formulate the meaning of 'experience' as the opposite concept of 'appreciation', and the characteristics and the possibility of experience-oriented exhibition. This paper defined experience from various aspects and in addition, it analyzed the concept of experience in relation to the phenomenon of exhibition. Through this, it analogized the relation between the target of experience and the subject of the experience and classified their meanings and cases into: extensity that the memory of experience determines the awareness of space; functional reactivity (interaction, inducement, participation) that the media of exhibition responds to the operations chosen by the spectator of experience; emotional reactivity (communication, directness) that the spectator of experience touches or operates a design through a part of his/her physical body; possibility of ownership that the spectator of experience would like to have a design product through the new experience of exhibition; and virtual actuality that virtual experience is directly experienced through videos or five human senses. Therefore, the characteristics of experience-oriented design exhibition are that in the relationship between things and human beings, between human beings and space, and between things and space, the spectator of experience directly participates in the exhibition through a sensory organ of his/her body. That is, he/she makes a new communication relation with the things that he/she experiences through two-way interaction, and the targets of the design exhibition are selectively consumed and further, get connected to the possibility of ownership, depending on the stimulating system for experience and values that he/she has given meanings to in his/her private life and own space. The design things that have been penetrated into one's living as a form of ownership become daily design, daily cultures, and real life. Therefore, this paper intends to examine the characteristics of experience-oriented design exhibition through the analysis of the concept of 'experience', and further, it purports to clarify the meanings and the values of the possibility and the direction of design exhibition.