디자인 전문잡지에 나타난 제품디자인 조형언어 서술 구조에 관한 연구

Design can be defined the planned arrangement of elements to form a visual pattern or the presentation of meaningful visual language. It can be or should be also presented by the narrative language. Designers use variety of visual language when they practice their design works. However they create plentiful visual element and language, they pronounce few words of narrative language that could be turned into some forms of words and texts. The cliche, "a picture is worth a thousand words." is true and important, but the picture of design or design result itself has to be interpreted a written or vocal communication media because designer could not explain his design and concept person by person in this mass society. Since designers confront difficulties to build good interpretation between visual language into narrative one. There are many cases on discrepancies and misunderstanding between designs and texts. This study would like to handle such issue through analysing the new product design introduction articles of design magazines. To establish the criteria of visual language, the study reviews critical literatures dealing visual elements and principles. There are good reasoning and criteria in the area of visual language and principle, but the article of design magazines use them in limited level. Then, again, they allocates general portion of text to explain quantitative data such as dimension, velocity, processing time laps, pixels, or price. This study analyses those problems of product narrations, and suggest desirable use of text and visual language to provide efficient communication audience the design quality.