본부의 지원이 미용실 프랜차이즈 가맹점에 미치는 영향 연구

As franchise is a system in the form that the head office allows the franchise to use the firm name of the business headquarters, offers the management secret, and receives commission and loyalty from franchises at the expense of it. it is showing recently the explosive rise almost in all sections. Even the domestically franchise beauty salon has grown hugely and quantitatively starting from Jacques Dessange in 1993. However, a problem such as operational management according to it is being emerged. The purpose of this study is to examine which effects of the head-office support among elements of operating franchise on the management performance in franchise, and to offer information for effective operation in franchise beauty salon, by examining the competing level in the beauty industry according to the support of headquarters. This study carried out the literature research and the empirical-research methods side by side in relation to the domestic nation and foreign countries in order to perform a study efficiently and successively. Definition and characteristics in the franchise system were examined with literature research. Along with the present status of the domestically franchise beauty salons, the preceding research was closely researched and examined on the support of headquarters related to this research. And then, those were reflected in this study. Regarding the spatial scope in a study, the questionnaire was prepared by directly visiting the franchises targeting franchise managers by selecting franchise beauty salons whose franchise number is over 5 among franchise beauty salons nationwide. Among the collected questionnaires, effective 322 copies were statistically processed. The scale, which was used in questionnaire, was used 5-Point Likert Scales. The collected data processing and the analysis were performed by using SPSS WIN 13.0 program. The analytical techniques were carried out the calculation in frequency and percentage, factor analysis, reliability analysis, Cronbach α calculation, t-test and ANOVA, χ2(Chi-square) test, and regression analysis. In findings, as having been clarified in the conventional preceding researches, the support activity of the head office in the franchise system could be confirmed again to be important element in whether or not success in franchise. The franchise headquarters will need to make an effort for performance and satisfaction of franchise through the effort and the strengthening in the support system for franchise aiming at the direct support such as supporting the administrative management in franchise, supplying new technology and new menu, and publicizing advertisement, and for the indirect support such as the guidance in head office for the franchise interior, the prompt offer of information, and the educational training in technology and service for franchise managers and employees. This effort of the headquarters in franchise leads to satisfaction of franchise. And, the satisfaction of franchise leads to loyal level to the headquarters. Thus, it is thought to be likely to be advantageous even for having constant relationship.