선행디자인 개발 프로세스 적용 후 중소기업 디자인 개발성공사례에 관한 연구 -IT기업 제품개발을 중심으로-

This study has an intention of providing theoretical basis of the role of advanced design in small and medium companies. The scope of this research includes theoretical consideration of advanced design, relationship between action of design and brand power, future consumers' trend, and appling advanced design to help brand growth in market. The brief contents of this research are as below. "Advanced design" is a new constructed word, combining the meaning of "advanced action for a job which has to be done" and "action of design". These two combined words creates the new meaning "the action that being made before the action of designing to set right design concept for creation of what future users want". The design process for general products is the action of designing the products which have already been through the production line or examined planning stage. However, advanced design is produces design and develops a product, in advance, with the results of consumers' purchasing power researches and analysis of advanced future trend and provide in right time. Now, to survive in a high competitive market field, small and medium companies need to shift from conventional design process to advanced design process with design management with strategy to make core product even though it cannot be done like big corporations. The examples are showing the result of affection of advanced design to companies' growth in market and growth of the brand of the company. As the result, appling advanced design process on small and medium companies could bring a successful power to establish brand value in the market.