소상공 예비창업자의 성격과 리더십이 창업효능감에 미치는 영향에 관한 연구 - 성격 5요인이론과 셀프리더십이론의 탐색적 적용 -

Recognizing the limitations of the approach for entrepreneur's characteristics used in prior entrepreneurship studies, this study suggests 'The Big Five' personality model and self leadership theory as an effective way to overcome the limitations. Based on two theoretical perspectives, this study develops hypothetical causal relationships of potential founder's personality and leadership with founder self-efficacy. Research hypotheses are empirically tested with data collected from 118 potential founders participating in the entrepreneurship training program hosted by U metropolitan city. Results show that potential founder's personality and self leadership significantly influence his/her founder self-efficacy. Among the five personalities, openness to experience and conscientiousness are more influential in terms of statistical significance than three other personalities. Among three self-leadership strategies, behavior oriented strategy and natural reward strategy are more influential in terms of statistical significance than constructive thought pattern strategy. It is found through follow-up analysis that founder's self- leadership is more influential to founder self-efficacy than founder's personality. Discussion is made on the implications of the study for academicians and practitioners, the limitations of the study, and some directions for future studies.