전자상거래 도입요인과 실현이익에 관한 연구 : 대기업, 중소기업을 중심으로

This study compares the reasons why Large and Small companies are adopting and realization benefit electronic commerce(e-commerce) based on an assumption of difference between two groups of companies. We collected data for contemporaneous analysis by classification with two groups of companies in Korea and developed an integrated model from the empirical studies and made Question papers for inspection of created hypothesis. Hypothesis is composed with nine factors ; Customers, Suppliers, Partner Firms, Competitors, Relative Advantage, Cost, Compatibility, relationship with customer, increase efficiency. The research shows Large company is influenced significantly by Customers, Relative Advantage, Cost, relationship with customer and Small company is by Competitors.