외식기업의 사회적 책임활동과 관광지에 관한 연구
Eating Out Corporate Social Responsibility Activity and a Study about the Tourism Area
이윤호(충청대학); 진상희(호원대학교); 박미영(경기대학교)
22권 4호, 399~411쪽
초록
As time goes by, much interest is drawn to ethical management and corporate social responsibility. Social responsibility activities of each company are expected to improve the quality of life of people living in tourism area. They are expected to increase income, invigorate local economy, create employment and make the area known to the public. This study has three purposes: First, it aims to introduce theoretical discussions on social contribution, one of corporate social responsibility activities; second, to examine social responsibility activities of domestic companies; and third, to discuss how corporate social responsibility activities would give a positive effect to local tourism business.
Abstract
As time goes by, much interest is drawn to ethical management and corporate social responsibility. Social responsibility activities of each company are expected to improve the quality of life of people living in tourism area. They are expected to increase income, invigorate local economy, create employment and make the area known to the public. This study has three purposes: First, it aims to introduce theoretical discussions on social contribution, one of corporate social responsibility activities; second, to examine social responsibility activities of domestic companies; and third, to discuss how corporate social responsibility activities would give a positive effect to local tourism business.
- 발행기관:
- 한국관광연구학회
- 분류:
- 관광학