지역사회 애착도와 지역민의 관광개발 태도 연구

Since tourism relies heavily upon the goodwill of local residents, their support is essential for its development, successful operation, and sustainability. The objective of this research is to model host community support for tourism development based on factors found to influence reactions towards it. It suggests that these perceptions are influenced by the community attachment of residents. Based on the theories proposed the previous studies and social exchange theory, the 5 hypotheses were proposed. The hypotheses were tested based on the data collected by self-administered questionnaires gathered from a stratified random sample of residents of Ansan. The fits of the measurement and structural models were tested by using the AMOS 5.0 structural equation analysis package. The finding revealed that the community attachment is likely to influence host community's perception of impacts and their support. As hypothesized, evidence was found to support the direct relationship between the perceived benefits of tourism and support of its development. And inverse relationship exists between the perceived costs of tourism and support of its development. This study may aid in the planning of strategic development programs for destinations. The proposed model can be applied to the communities in various stages of tourism development to identify factors to be addressed in economic development programs, which focus on developing or increasing tourism.