케이터링 산업에 있어서의 식공간 연출에 대한 지각이 이용객 만족에 미치는 영향

The catering industry is developing along with such a situation, and as the creation of a dining space is emphasized, there appear marketing strategies that stimulate diverse users’ sensitivity. This study aims to find out managerial implications for the effective creation of a dining space for catering service, which may expressed differently by the types of customer's usage occasion. Empirical analyses were conducted targeting those experienced catering service by theoretical contemplation about possible variables constructing the production of catering space together with establishing research models which organize those variables with user satisfaction and usage situation. Results of the analyses show that catering companies need to set up marketing strategies connecting all factors to users’ satisfaction, and they would be able to obtain a competitive edge over other companies by managing cleanness and harmony intensely among others. Additionally, the influence of perception about the creation of a dining place exhibited a significant difference in catering type such as company gatherings, social meetings, and wedding-related events. It can be noted that a cleanness/harmony factor appears a common important factor throughout company gatherings, social meetings, family reunions, and wedding-related events. Therefore, it needs to prepare differentiated marketing strategies upon the usage situation of catering services for effectively manage catering space production.