제 3자 물류기업의 협력업체와 물류기업과의 관계가 협력업체의 만족과 운영성과에 미치는 영향

For a company to achieve business excellence. it s customers have to be satisfied with the performance of the company. However, satisfying customers requires not only the effort of the company, but also the support and resources of the company's suppliers. This is especially true for those companies that have outsourced many of their companies' activities to their suppliers. Therefore. companies and their suppliers have to work together to meet the needs of their customers. Companies can involve suppliers in different ways th rough partnering efforts so as to help improve end users' customer satisfaction. However. partnering efforts will not succeed if suppliers' needs cannot be satisfied in the process. Therefore. partnering efforts should also take into consideration the satisfaction of the suppliers. When suppliers' needs are satisfied, suppliers will be more willing to help companies meet the needs of their customers. Thus. companies need to integrate supplier satisfaction with customer satisfaction in order to achieve business excellence. This paper examines how companies can work together with their suppliers to achieve supplier satisfaction and how their concerted efforts can influence customer satisfaction.