아트마케팅을 활용한 화장품 브랜드 디자인 연구 -화장품패키지디자인 중심으로-

Now living in over supply era like a overflowing lake and designs which resides purchase of consumers take relative importance just as good as function of the product. Also, Life style of consumers has changed, consumers has begun to bend their eyes into cultural, sentimental code. For this reason, design which had focused on external form and color has broaden by direct cooperation with expert or real reflection of works of art. From this point of view, artmarketing realizes cultural desire of consumers and enhances the value of brand like a necessary and sufficient condition. In this thesis, I looked around internal instances which was applied internal art-marketing focused on cosmetic package, I did an actual proof studies through research. And I studied a program of design which applied artmarketing. In result, I could know the fact that art-marketing could arouse disire of purchase of consumer. But for the use of manners of constant marketing, not just in the short run use, it needs studies in many different fields.