미래디자인의 새로운 가치와 조형표현에 관한 연구 -안경디자인을 중심으로-

Ralph Anderl is the founder of ic-berlin eyewear company in Germany. Among the contemporary eyewear designers, Ralph Anderl is one of the most controversial figure because of the uniqueness sharp & knock down structure of his eyewear design. Many people to be recognized to ic-berlin is the premium brand among the eyewear brands in the world. It's a case of success. This paper is studied that luxury eyewear brand and development program of eyewear industries for future eyewear design. And aims to advance our design into a higher class on the purpose to overcome the limits of home eyewear industries which is centered at the competitive price. Nowadays, moreover, as a means of international marketing competitiveness, the role of original brand and importance of high class design are getting stronger. And the other course it seeks to strengthen competitiveness of eyewear industries through comsumer centered merchandise product value renovation, and to presentation a measure of value in selecting high quality eyewear product Therefore the wide range of understanding to the times and culture are very important In the design practice, The formation creative on design and original brand images needs to be characterized to reflect the trend of times and culture so that they are thought to be important for eyewear industries development Finally, this study is tried to fine out how to understand design value and to creative method more valuable design which is variously existed shape of eyewear under the difficult culture background and personal preference.