디자인 경영 환경의 변화에 따른 기업 내 디자인 역할의 진화

In the ever globalizing era of the 21st century, design has become strategically utilized as critical business and communication tools. The status of design management has thus been upgraded and design has gained a greater importance in organizations. The above change reflects the importance of design in organizational decision processes and subsequently the performance of the organizations. This paper deals with the macro environment and the evolution of design management, especially in the last thirty years. We then investigate Mozota's Value Model in Design Management (2006), which discusses design at least partly as a strategy at the organizational level. Building on Mozota, this paper suggests a new model that describes the evolution of design and design management, termed the DIV (Differentiator, Integrator, and Value Creator) Model. The DIV model places emphasis on the role of design as a value creator. Value creation in the model covers not just economic but socio-cultural aspects as well. This model also asserts a design-led value innovation for firms. Finally, we suggest that design management can successfully be implemented when a firm approaches design leadership as a strategic partner to plan the firm's future.