KLPGA대회 상위입상 선수들의 상의와 모자 상표위치에 따른 광고효과 분석

This study analyzes advertisement effects of tournaments and players through golf game among the marketing activities through sponsorship on golf tournaments as a PR method of the businesses, and examines the effects of actual exposure of advertisements by grasping the recognition level of advertisements in order to provide basic data to understand associated relationship that can be lead to actual purchase, and to suggest strategy that is applicable for marketing measure for the businesses and foundation data for golf sponsorship strategy. Matrox RT. X10 Suite was used to analyze title sponsor and the participated players who have finished the game within the top 7 ranks and Adobe Premiere pro 1.5 was used to analyze exposure time of usage by targeting three tournaments of major tour sponsored by Korea Ladies Professional Association and broadcasted on J Golf channel, and the last day game of three tournaments of minor tour. Therefore a sponsorship through golf game is more effective when it is contracted with title sponsor, and the front and the side of cap. As a result of exposure analysis according to the title sponsor and for each places of brands on players, it is shown that exposure time of title sponsor is the longest and the front of cap follows next according to the places of brands. Then the left of cap, left of the arm, right of the arm, right of the chest, and left of the chest are exposed in following orders. The right side of cap is the location with lowest exposure level.