An Analysis and Suggestion for the Design Strategy of Lenovo Thinkpad Series

Lenovo who has provided product only for chineses computer market took over PC division from IBM from desktop to laptop product line, including Thinkpad. In addition, Lenovo could even acquire the unique technologies and strong brand power of IBM PC division; therefore, they could build the stepping-stone to dominate not only chinese domestic PC market but also the global laptop PC market. Especially, Lenovo could take over exclusive solutions such as distinctive design, and userbility; also X series which has developed in IBM have been flagship model to lead the laptop PC market. Through comparison and analysis of X series with several flagship models of competitors, this research is focused on finding problems whether their conservative design and service solutions can to compete with other strong brands. Some of collecting information about Laptop models was conducted in Laptop specialty store and the others were compared and analysed with each model's website and famous IT　portals. First of all, this research is aim to find strength and weakness of Thinkpad X series through the analysis of appearance, usability and service design. This research suggests the design strategy of Thinkpad X series that can help to build the strong brand of Lenovo.