약관 규제의 불응요인에 관한 실증분석

The purpose of this research is looking for factors of non-compliance for regulation of tourism contract. And this research provides for the proposal of tourism policies with co-operation. This research used a confirmative study that selected the questionnaire method of survey research methods. In the confirmative study, the recognition of target group was investigated. This means to compare the result of confirmative study between factors of non-compliance as policy implementation model in case study of tourism contract. This research was adopted as a basic point of view as policy implementation model. Therefore this research analysis from the perspective of factor of policy, factor of target group, environmental factor as policy implementation model. Independent variables were set concept of correspondence with policy implementation model, dependent variable is non-compliance of target group. To identify the impact of the independent variables on the dependent variable, hypothesis was verified by the analysis of the questionnaire method. Hypothesis was configurated by theory of policy implementation model. Logistic regression analysis was conducted for the verification of hypothesis, finding out the relevance between the independent variables and dependent variable. According to result of confirmative study, desire of policy and effectiveness of policy and property of travel market and social & cultural environment are major factors of non-compliance. The other factors of non-compliance have less influence for non-compliance of target group. It was confirmed that factors of non-compliance by policy implementation model is useful for explanation of non-compliance by travel agencies. Based on the confirmative study, this research provides for the proposal of tourism policies with co-operation.