외국어 상호가 기업의 경영성과에 기여하는가?

This study is to analyze the relation of the language type of corporate name by the Korean firms with business performance. To put it concretely, to analyze that has using foreign language corporate name by the Korean firms contributed the business performance improvement? I obtain sample and data for this study from three sources. First, I obtain the sample firm from Korea Stock Exchange. The sample of the study consists of 523 non financial firms which listed in the Korea Exchange at the 2006 year. Second, I obtain the financial data from KIS-ValueII, such as industry, firm age, export ratio, earnings, interest cost, tax cost, and asset et al. Third, I obtain the corporate name changes from DART of KSE and web site of an individual firm. The study finds that relationship between corporate name language type and business performance. First, I find the firms that corporate name using foreign language had lower ROA{(earnings before interest and tax)/assets} used a substitute for business performance than the corporate named as Korean language. At this relations the longer period using foreign language of corporate name was, the lower ROA. Either firms have the corporate name change experience and firms be engaged in manufacturing industry was, the lower ROA. Second, the firms that corporate name using foreign language had not higher export performance(export sales weight in the total sales) used also substitute for global business performance than the firm named as Korean language. At this status the longer period using foreign language of corporate name was, the lower export sales weight. But firms be engaged in manufacturing industry was, the higher export performance differently business performance. Corporate brand strategists as well as a government official of commercial and industrial I hope find the finding of this study useful. Specially, these findings could be used as empirical resources in brand strategy of domestic firms.