미용프랜차이즈 본부 지원에 따른 가맹점 미용실의 경영성과 연구

The purpose of the study was to identify the effect of franchise headoffice support on franchise shop’s management performance by comparison analyses of franchise headoffice’s supports and assumption verifications and to suggest the plan to make franchise shop’s management efficient along with the base data for the beauty art franchise business. The study was done from February 15, 2009 to March 15, 2009 with franchise beauty shops nationwide. Total 108 copies were analyzed and the scale for the questionnaire was Likert 5-scale. In order to process and analyze the data, SPSS WIN 13.0 was used to get frequency, percentage, analysis of variables reliability and Cronbach α to identify general characteristics of the survey respondents. For comparison analyses by franchise headoffice’s supports, t-test, One-way ANOVA, χ2 test and frequency analysis were made. As for the post-test, Scheffe test was done. The regression analysis was done to see how franchise head office’s support affect the management performance of a franchise beauty shop. When franchise beauty shop starts, we could learn that the influence of the headoffice went bigger to the management performance as the number of staff was bigger and the size of the beauty shop was larger. The financial performance was bigger when the head office involved indirectly rather than when it involved directly. It needs to make the extensive studies with franchise customers so as to reduce failures of franchise business by measuring more variables.