시뮬라크르, 그래픽디자인 시각구성물에 관한 연구 - 디자인 읽기와 이해를 중심으로 -

Jean Baudrillard viewed that the modern society was organized by new technologies, in which people fell into its environment, while information has replaced the empirical experiences of humans. This evolves into the two problems of the loss of empirical experiences and truth of information. From an empirical standpoint, there is a need to examine 'reality' with 'virtuality' and the interpretation methods of graphic design from this definition has become a big issue. The first objective of this study is to the method on how digital technologies in modern society is engaged in the process of forming graphic designs (simulacre). Through this, it is possible to understand the gaps between what we see and graphic designs, while understanding the causes of the effects of graphic designs that become simulacre. Results of the study showed that actual images were converted into pixels, while graphic designs become originals having no originals while being converted into visual constituents where it is more real than reality. This is because graphic designs using teleprescence provides an immersive experience where it seems more real than reality. The second is the roles of simulacre (graphic design) and definition of its functions, which Baudrillard imploded. In result, the sign function in which signs instructed reality has lost its supremacy to simulacre (signs), which actually makes the instructions. Accordingly, reality has become a slave to the evaluations and expectations of simulacre.