시장정보와 경영성과간에 기업가정신의 매개역할에 관한 연구

The purpose of this research is to observe how the information as a basis of market orientation and entrepreneurial orientation, creating great success by capturing opportunities in the midst of risks, produces effects on the investment for real estate development. In this research, the mediating effects of entrepreneurial orientation, which also could be categorized as a trait of company organization, are analyzed in terms of information acquisition and usage, as well as successful business performances of the company. For this research, the analysis of 344 surveys from small and medium-sized companies in the real estate investment field. From the result of this research is proved the powerfully mediating effects of entrepreneurial orientation between acquisition and usage of information and business performances of the company. And the level of market information acquisition and usage on entrepreneurial orientation creates a difference in investment behaviors for the real estate development business. But information acquisition and usage in the marketing mix are not directly influential to performance of companies. The result of this research provides not only practical implication which shows the effect of acquisition and usage of information on entrepreneurial orientation and performance of companies in real estate development, but also theoretical implication of combining and reviewing through an interdisciplinary approach, entrepreneurial orientation and market orientation.