기업의 디자인 경영이 디자인 혁신활동에 미치는 영향 - 우리나라 디자인 활용 기업에 대한 실증적 연구 -

This study investigates to what actual degree the variables related with design management have an effect on the design innovation activities of enterprises sampled by 1,250 design-applying industries in Korea. While the analysis result indicates that most design management variables affect design innovation activities significantly, those based on the firm size show some difference between large enterprises and small and medium-sized enterprises(SMEs). Variables such as sales, the existence and non-existence of design departments, and the top-level designer have a considerable effect on the design innovation activities in both large enterprises and SMEs. The power degree of the responsible design-concerned post to other positions and the recognition degree of the CEO on the importance of design significantly affect design innovation activities only in SMEs. Whether there are some exports or not shows a negative effect only in SMEs, which is considered to be due to the limitation of the overseas expansion of markets of SMEs in Korea. However, the role of designers has an effect on the design innovation activities only in large enterprises. This shows that the application structures of design are more advanced in large enterprises than in SMEs. The study represents some preconditions on the activation of design innovation activities of enterprises as follows. First, regardless of the size of the enterprises, a certain level of sales, the establishment of the design department, and top-level designers are required. Secondly, design leadership must be especially emphasized on SMEs. Thirdly, large enterprises must combine with enterprise visions by expanding and developing the application extent of design in all domains of goods production, i.e., the value chain of enterprises.