국내 미용실 프랜차이즈 창업관련 비용 및 수익에 관한 실증연구 Ⅱ - 가맹점의 지역 · 위치 · 크기를 중심으로 -

Domestic beauty salon franchise is continuously growing despite the short period since it made its first appearance in 1993. Its importance is also expanding in the beauty market, but on the other hand there's little the studies on the starting expenses and profits of beauty salon franchise. This study aims at positively inquiring into the operating expenses and real profits of beauty salon franchise focused on its area, location and size to furnish preliminary franchise store founders and individual beauty salon operators with information for effective foundation and operation through this. Data of this study were analyzed through frequency analysis and χ2 test using SPSS WIN 13.0. For this, franchise beauty salons over 5 franchises out of national beauty salon franchises were selected to make an survey on franchise operators from June 1 to July 15, 2008 after explaining the purport of a question through direct franchise visit. And available 322 copies out of collected questionnaires were statistically disposed. Examining main contents of this study, that is, a concept and characteristic of franchise system, initial expenses and term definition of franchise, the development of domestic beauty industry and contents of beauty salon franchise, the initial investment including security money when foundation costed more than half 0.1～0.3 billion won. Besides, great expenses were needed to an admission fee and royalty, and the majority showed the average sales of less than 10～50 million won a month. Expenses needed when starting franchise stores will play many roles in selecting franchise headquarters, but a factor to consider first than this will be return on investment(ROI). Consequently, information on beauty salon franchise is furnished by offering plans for franchise foundation and operation.