인터넷 선거 캠페인 관련 개인미디어 규제법률의 문제점 연구: 공론장적 접근을 중심으로

It is important to activate election public sphere of internet for improving our participatory democracy system. Internet public sphere plays major role in developing our democracy system in terms of participation of election because it change mass media/candidate -oriented campaign into citizen oriented campaign. Internet personal media such as blogs and mini hompage have much influence on the political communication during election period as grassroot sphere. This article focuses on the critical analysis of regulation laws and policies of personal media in election campaign in terms of public sphere. Results are as follow. First, it is rigorous to apply publicness to the political communication in private space of blogs. Second, it is obscure to judge an illegality of election materials of personal media. Third, blogs are in troublewith the claimer when bloggers cite news coverage with possibility of violation of rights. Fourth, voters as participators of public sphere are subjected to restriction on the expression about election campaign. Fifth, an overlap between ISPs and a regulation authority restrict users of personal media because they have little defense right. Sixth, it is impossible to apply domestic regulation systems to foreign personal media site because of transnationalization of internet public sphere. Therefore it is necessary to drastic switch in regulation paradigm of election; a vertical structure with mass media and candidate into a horizontal structure with voter as participator of public sphere.