An Exploratory Study on the Improvement Factors for Agricultural Electronic Commerce in Korea

This study focuses on the limits and improvement methods of agricultural electronic commerce with cases in Korea mainly 4 standpoints of views(cyber farmers who sells agricultural products with electronic commerce, civil distributors who operates the agricultural special malls feom 2005, web agency’s representative who makes cyber shopping mall and home pages, general staff who shares common experiences on the informatization education with farmers and officers taking charge of informatization). The data from their points of views were collected and benchmarked with each other turned to be new one. When building new shopping mall with new system from those data, the possibility of success will be higher. Also if adjusted new proved methodology, labor cost will be lower, volumes and net profit will be higher, net profit can operate the cyber exchange itself.