그린마케팅(Green Marketing)을 위한 디자인커뮤니케이션 전략 연구 - IDC(통합적 디자인 커뮤니케이션) 중심으로 -

For the efficient achievement of Green Marketing, many-sided communication tools which include design, corporate, brand, advertising, package will be unified by synthetic design communication strategies of IDC. First, IDC supervisor takes shape target audience based on STP strategies which is established with green marketing and also investigates overall mixed marketing elements professed 'green' through arrangement of communication concept which is delivered to green consumer. Second, target consumer who is selected in green marketing strategies is materialized in green consumer who is an object of delivering green marketing through media in IDC strategies, and brand positioning in marketing strategies is r inranged in green concept of brand which is delivered to green customers in IDC. Third, set a goal of IDC. Because IDC strategies is based on marketing strategies, IDC supervisor need to understand the course of design communication activity which have a influence on decision course of customer's purchase thought. Forth, IDC supervisor selects efficient communication tools after selecting IDC goals. And we compare with efficiency focused on representive elements through step by step. This research will be promotion for green marketing and study IDC strategies from angle of design communication methodology. Through achievement methodology of green marketing which makes opportunity of environmental problem, not crisis and plans existence and growth of corporations, we need to develop our point of view for goal of corporations and designs.