Mobile Value Proposition Development For M-Tourism

This conceptual paper serves two purposes: (1) to increase the awareness of mobile technologies and their potential for m-Commerce in tourism; (2) to advance an understanding how Information Communication Technology (ICT) providers can develop cost-effective approaches towards business models, which attracts the travellers to use mobile services. To achieve those objectives, this study introduces how information technologies have evolved to support mobile applications and services in the tourism context. Four generations have been identified in the evolution of mobile platforms; defines mobile value propositions for M-tourism; and discusses the fundamentals of mobile value creation to enrich value-added services for mobile tourists. Consequently, future research approaches to study mobile tourism marketing are discussed.