The Effect Of Group Norms On The Discretionary Efforts And Performance - Focused On Bank Branches Of Korea -

This study attempts to investigate the effects of group norms on the discretionary efforts, and performance in Korean bank branches. Much research about these relationships in literature has been done at the organizational level. But there is little evidence about the link between group norms and performance at the small group level. Group behavioral norms may exist at the various levels such as national level, organizational level, work group level. It is extremely difficult to assume the consensus of norms at the national or organizational level because of the existence of diverse groups within a nation or an organization. A number of studies suggest that group behavioral norms may have a greater influence on individual's performance than the knowledge, skills, and abilities the individual brings to the work setting. Group behavioral norms can be seen as a strong motivator affecting the individual discretionary effort and superior performance in work organization. Statistical results confirm that some discretionary effort-promoting norms(competence norms, respect norms, trust norms, autonomy norms, co-operation norms and innovation norms) have a significant impact on discretionary effort of employees and financial performance in the Korean bank branches.