인터넷 패션 쇼핑몰의 여성 타이트핏 진팬츠에 대한 사이즈 정보 분석 - 개인 패션전문몰을 중심으로 -

The shopping type of internet fashion shopping mall is an indirect purchase method so that consumer shall select the size depending on the information supplied in interface. Therefore, the effort to supply standardized size information through more precise and easily recognizable method is required. The study researched size information and its supply status of tight fit jean pants sold in specialized individual fashion mall, compared & analyzed reference dimension suggested as information and actual dimension and verified accuracy of suggested size information. The current situation is that the names and size systems, reference dimensions and size deviations between names of tight fit jean pants are different by shopping mall and product so that they can't be effectively used when consumer selects sizes. In addition, the reference size of same name was differently suggested by each shopping mall and product. In order to verify suggested reference size, 5 products were collected and actually measured. As a result, in most region excluding bottom, actually measured size was bigger or smaller than suggested reference size. Therefore it was found that it is urgent to standardize reference measurement point and method. The study was an actual status research for considering the method to standardize size suggestion method and its information supply method of internet fashion shopping mall. The purpose of this study was to propose basic data to provide standardized size and its information supply method, which are required for consumer to search and select product easily.