신발디자인 경영과 마케팅에 관한 연구

This study is about the influence of the Korea's shoe industry on the related industry. First, I scrutinize if Korea's shoe industry can develop into the technology oriented high-touch and high-concept industry, based on the combination of the marketing and the logic of design management. Second, I investigate the change of shoe industry,by illuminating why Korea's shoe industry has been declined and how digitalization of the shoe industry and the recent concept of shoe products can influence consumers of the recognition of shoe products. Then, I also examine the importance of the shoe-design management, which is known as a core of the shoe industry, and the position of Korea's shoe manufacture by considering the competitive power, definition of shoe design, and the change of the industry. In short, I contend that the combination of shoe-design management and marketing is inevitable for the development of high value added shoe industry. That combination would be valuable for the future business leaders, such as managers, and even designers in the shoe-design industry.