대형유통업체와 산지유통조직간 불공정거래 실태와 대응방안

As food retailers become larger and concentrated, the fresh food marketing system changes significantly in recent years. Direct transactions between large-scale retailers and food producer organization increases, and as a result, importance of wholesale markets decreases. In addition, more fresh food items are sold under private labels. There is also concern about market power exercised by large-scale retailers. According to the survey conducted in this study, it is reported that a 14.8% of sample food producer organizations suffered from unfair trade practices exercised by large-scale food retailers. Among unfair trade practices, two major problems are unfair return of procured products and excessive enforcement of participating in bargain sale. For unfair trade practices of large-scale retailers, it is argued that regulation on unfair return of procured merchandise and excessive bargain sale should be enforced. Furthermore, partnership between large-scale retailers and food producer organization should be strengthened. In addition to these regulations, food producer organizations should enhance counterveiling power against large-scale retailers by combining marketing activities or mergers and acquisitions among producer organizations.