지역 특1급 호텔의 다차원적 서비스편의성과 지각된 가치, 고객만족, 행동의도와의 관계에 대한 연구

Attracting both tourists and consumers, hotels are an important part of the hospitality and tourism industry. In light of rapidly increasing operating costs and decreasing funding, Hotels have begun more market-oriented efforts to broaden their appeal and accessibility, thereby increasing awareness and visitation. These hotels compete broadly with other leisure activities for consumers' discretionary time. Here, a recently developed model of service convenience is used as the theoretical framework for our exploration of important hotel services and components of service convenience The purpose of this paper is to report on the development and nomological testing of a 15-item scale measuring the five dimensions of service convenience (decision, access, transaction, benefit, and post-benefit) as proposed by Berry,Seiders, and Grewal. Findings - Reliability and validity assessments provided evidence of the scale's psychometric validity. Service convenience was found to be a significant predictor of customer satisfaction perceived value and behavior intention in the context of hotels.