서비스 레지던스의 호텔시장 진출에 대한 관광산업 이해집단 간 영향지각 차이에 관한 연구

This study was aimed to investigate the effects of service residences on tourism industry in Korea along with their entry into the market of hotel industry through the staff of tourism accommodation industry-related interest groups such as hotels, service residences, travel agencies, local self-governing bodies (hereinafter referred to as 'LSGBs') in charge of tourism policies. It has been assumed that service residences have contributed to the development of tourism industry in Korea by serving as a cultural place like a hotel, supplementing the insufficient guest rooms in Korean hotels, activating regional economy and becoming a catalyst of the development of tourism industry through the improvement in the image of Korean tourism. On the other hand, it has been believed that those working for hotels were concerned about the possible decline in the overall amount of hotel sales due to the reckless entry into the market by service residences and there would be more severe sales decline in special second-class hotels than in special first-class hotels and in local hotels than in chain hotels. It has been expected that travel agencies and LSGBs would play a role in mediating the conflicts above. However, the travel agencies showed similar opinions to service residences in their position of consuming the products of guest rooms, whereas LSGBs held the same position as hotels. This demonstrated that there were no clear judicial regulations in LSGBs regarding the service residences even if LSGBs had responsibilities for the management and supervision of the operation of service residences,thus having mostly negative opinions about their entry into the market.