섬유패션에 적용된 그래피티 디자인 특성 연구

Today's fashion is created and changed by a public that has a variety of values and lifestyles , and in particular, the fashion of the younger generation takes on its own unique cultural features. Hip Hop as public culture emerged reflecting the spirit and situation of the age, accompanying the music, dance and fashion of African Americans and their philosophy and thoughts. On the other hand, Graffiti, once street art, has developed into Graffiti fashion based on Hip Hop styles. This study is aimed at offering the possibility of a new creative motive in fashion design, by accepting the aesthetic property of Graffiti which comprises original inspiration for art activity. Hip Hop emerging through Rap and Graffiti overcame the concept of simple style and fashion and developed into a communication code symbolizing a kind of resistance culture. Graffiti, which emerged based on the Hip Hop culture of the African American inhabitants of Harlem, New York, led the means of creative activities for the young in the city. not only is Graffiti a visual component of Hip Hop culture, but it has also evolved into Graffiti fashion, allowing Hip Hop culture to continue through freedom and a spirit of resistance . The design properties of Graffiti fashion magnify the linear element and forms of Graffiti fashion effectively and humorously illustrate inner substance by repeating simple letters or signs. The aesthetic properties of Graffiti fashion are divided into 5 categories. Subjectivity is an autonomous expression media that is an expression of the inner world. Symbolism refers to commercial symbols or deliverance of a message. Autonomy means anti-processing and primitive expression of the designers' feelings. Nudity shows social and political satire through stimulating messages and expressions. Humor is displayed through magnifying the images by borrowing exaggerated decorations and cartoons. Fashion is closely connected throughout different cultures. It reflects comtemporary society and culture through a reinterpreted viewpoint. Hip Hop in particular, is one of the public cultures which heavily influenced late 20 century fashion, and Graffiti based on Hip Hop, changed from resistance to symbolism in modern times and pursued sensational and symbolic content. Graffiti, once street art, developed into Graffiti fashion based on Hip Hop and had a lot of influence on the fashion world. Accordingly, this study tried to expand the area of design expression for the development of future fashion by accepting the unique and strong methods of Graffiti expression and plasticity based on Hip Hop in the form of concept art. This shows the possibility of connecting an idea of design based on new and fresh aesthetic inspiration into fashion, breaking from the limited expression in existing Graffiti fashion. it is expected to grow design capability development momentum for fashion improvement in the 21st century in associated academic circles and the fashion industry, becoming a cornerstone for activating progressive and creative ideas in fashion design.