도시 브랜드의 통합화를 위한 디자인 경영 전략 연구: 서울디자인을 중심으로

As city design recently receives attention as a strong factor that can improve national competitiveness focused on city design, it is raising interest in city competitiveness. In particular, cases are mounting that investment is constructed to establish effective city brand by considering a city as the concept of a brand. But first and foremost the integrated design management system with consistent city identity has to be backed to strengthen and keep up urban design. Accordingly, this paper proposes an effective integration design management system of Seoul through diagnosis for present ‘design Seoul’ of Seoul, focused on Seoul selected as a world design capital in 2010. First it establishes a design management process of strategy, tactics and practice, three stages as a design management factor for the integration of city brand before diagnosis of Seoul, and analyzes and diagnoses the system of present Seoul based on this. It proposes Neo-Integrated design management system(4C) suited to Seoul design for reaching the stage of materialization and improvement through establishment of city brand. It integrates consilience, coexistence, consistency and convergence based on the vision and basic strategies of present Seoul design to promote practical strategies for brand, systematization, media and globalization of Seoul. Consequently, this can raise international prestige and city brand value of Seoul becoming a global city, which it is possible to successfully integrate the brand of Seoul so that urban design can be consistently and continuously practiced.