전자상거래에서 결제대금예치제도의 도입효과 -소비자피해처리 내용분석을 중심으로-

If consumers are guaranteed to get the items they order when they purchase goods through electronic commerce, the transactions will be more activated and the market will be far more stabilized. The government has enforced ESCROW from April of 2006, so it has established a device for the safe electronic commerce of consumers. Thereby, this study is intended to analyze whether the system has actual effectiveness or not. To accomplish that, this paper analyzed the change in the scale of electronic commerce, the contents of consumer damage compensation, and the processed results. During the research period from 2004 till 2008, the transaction scale through electronic commerce increased, and the growth rate was higher than those of other retail trades. Next, it was shown that consumer damages caused by electronic commerce neither increased nor decreased and showed no significant change when they were compared before and after the operation of ESCROW. However, among the consumer damages in electronic commerce, damages like delivery delay or no delivery were reduced. Finally, after the enforcement of the system, the cases were dramatically decreased which end up being ‘impossible to be processed’ on account of the dishonor of the operator or the disconnection to the operator, so cannot be compensated. Accordingly, considering these points, this article can conclude that ESCROW introduced in April of 2006 to secure consumer confidence in electronic commerce is not perfect but partially effective. It was verified that the damages related to delivery were reduced and the cases that could not be processed due to the dishonor of the operator or the disconnection to the operator were decreased as well.