지역정체성과 지역축제이벤트 관계 연구 - 지역주민 방문객을 중심으로 -

This study was designed to analyze relationship recognition between community identity and local festival event. The survey was conducted from the 4th to 8th of April 2009 by residents visiting the Jeju Cherry Blossom Festival. By examining two concepts, three specific issues were addressed regarding the development of the local festival. The first issue was that local residents agreed local festivals have to reflect community identities, but most of Jeju island festivals haven't. The second issue was that Jeju Islanders think cherry blossom and the Jeju Cherry Blossom Festival will be the most representative image and local festival. The third issue was community identity is classified into two factors (local attachment and local pride), and the islanders with the stronger community identities had a more sensitive relationship between community identity and local festivals. For developing the festival, first, local residents should be recognized that a prunus yedoensis has originated from Jeju Island. Second, the festival committee should make several new eco-program and change the venue. Finally, as branding cherry blossom to the world, we need to make the Jeju Cherry blossom Festival represent Jeju Island.