소비자의 쇠고기 안전관련 표시 이용 행동

The purposes of this study were to investigate what the beef labelling systems in Korea related with beef safety were, and how Korean consumers might know, use and appreciate those labels. For these purposes, the various food labelling systems were investigated at first and the survey was implemented to 262 adults living in Daegu, Korea. Also, the influences of socio-economic variables on the knowing, using and appreciating of those labels were analysis. The result of the study were 1) the four type of labels were found related with beef safety were origin of product, traceability, environment-friendly certification, geographical indication. 2) the level of the knowing was relatively high, but using and appreciating of those labels were relatively low. 3) above all, the levels of knowing and using of traceability and environment-friendly certification were the lowest. 4) the socio-economic variables like age, gender, marriage, occupation, income, education were related with the knowing, using and appreciating of those beef labels, partially. This study had some restrictions of generalization because of limits of survey sampling.