중소기업제품으로 인한 소비자피해의 해결방안

The market for items that small and medium-sized businesses deal are relatively easy to enter and the competition in that is fierce. So it is hard to run a business for small and medium-sized businesses because their items must be chosen by consumers directly and immediately. There is a limit to small and medium-sized businesses that those brand awareness, consumer preference and consumer confidence isn't high. To overcome their weakness, small and medium-sized businesses shouldn't rely on only price competitiveness, but also enforce consumer-friendly management, that is to advertise and indicate precisely, to superintend quality control and to provide after-sale service. An analysis of real condition of consumer's harm shows much of that is small sum of money, much of that is originated by petty merchants and much of that is occurred with regard to bad quality of goods and service. Solutions to protect consumers from damage originated while buying small and medium-sized businesses's product and to resolve the consumer dispute may be summarized as follows. Firstly, it is suggested that consumers should exercise their rights and that the government should introduce the class actin system. Secondly, it is proposed that small and medium-sized businesses should enforce consumer-friendly management and the specific way to assist consulting and counsel to reduce comsumer dispute. Finally, to establish trust between consumers and small and medium-sized businesses, it is offered that outstanding product of small and medium-sized businesses should be well-known to consumers and that small and medium-sized businesses enforce consumer-friendly management should be certificated, awarded and renowned.