내부마케팅으로 인한 호텔근무자만족도가 인지된 경영성과에 미치는 영향 : 특급호텔연회를 중심으로

Hotel is a professional service enterprise which puts the very important point on human power service as the employee in hotel. Therefore this study has been done in targeting the customer satisfaction by employees posted to hotel banquet,and then it has compared the employee satisfaction with the management performance in a center of the internal marketing. This study has attempted to construct a model which was defined by the interactional relation, abstracting the related variables through the preceding research. Also, it has arranged the conception of the internal marketing which needs to be adopted in hotel. According to the result, The internal Marketing have effects on the management outcomes in Hotel Industries. This result supports suggestions from current research that internal marketing is a key factor of business management outcomes. The internal marketing must be ultimately understood as the procedural active for the customer satisfaction. So employers should systemically manage employees to be able to concentrate on each their jobs with knowledge and responsibility, to carry out effectively each role in the working group, before employee has one’s own beliefs.