부동산 시장 변화에 따른 부동산 광고의 과제

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this study was to examine the shifts of the real-estate market and real-estate advertisement in the past ages in a bid to suggest how to advertise real estate in line with change of the market. (2) RESEARCH METHOD Relevant literature was reviewed to investigate general ad theories, the characteristics of the real-estate market and real-estate advertisement in each era. (3) RESEARCH FINDINGS It's found that there should be a shift in the direction of real-estate advertising in order to respond to changes in a more positive and active manner. 2. RESULTS In order to cope with the change of the real-estate market marked by the opening of it and diversified real-estate finance, real-estate ad should provide accurate and impartial information for consumers to make a rational decision making, and the kinds of ad strategies that could help consumers have the right understanding and seek their cooperation are mandatory.