부동산중개업자의 거래정보망 신뢰성 분석

The study on real estate listing services has been insufficient in korea. Consequently, the analysis of real estate agency’s selection behavior factors on listing services is scarce. The purpose of this paper is to rebuild the concept of selection behavior factors on real estate listing services. Furthermore, we chose convenience, utility and profitability as factors, hypothesized that the causal relationship between satisfaction and credibility to analyze, verify it. It employed the direct questionnaire research as the research method. The result of the questionnaire was analyzed by statistical method; for data processing, along with a test for reliability in the measuring tools and Structural Equation Model with Amos 17.0; analyses were tested p<.05 significance level. Based on the analysis of the 544 observations of real estate agency in the 8 cities. The listing services weren't satisfying because of lack of chosen factors. Ultimately, credibility of the listing service was evaluated poorly. Expectations of the analytical results are as follows : First, suggestion of a methodical model of listing services. Second, possibility of supplying higher quality to real estate agency through understanding of operation elements that listing service providers need.