증권투자 상담대화의 구조 -시작단계를 중심으로-

The starting step of securities counsel dialogue which is discussed in this manuscript is made up of a feedback between counselor and investing customer. And to put in concretely we could check that the starting step is composed with waiting of being summoned - request for summoning, greeting - a response to a greeting, introduction of position - a response to the introduction of position. Waiting of being summoned is standing by to greet investing customer. This is fulfilled by a phone's dial tone or a appearance of a visiting customer. An investing customer performs a request for summoning by calling or visiting to a securities company. Greeting is a strategy of courtesy in the strategy of forming relationship, and it is passed to investing customer by counselor. Counselor treats investing customer by polite and respectful attitude. And if counselor politely greets, investing customer also performs a response of greeting as interaction. As an introduction of position, counselor gives faith to customer and feels responsible by exposing his position. And investing customer can have trust him as a expert and confirm stability of the investment climate.