IPTV 도입에 따른 시장획정에 관한 고찰

Internet Protocol Television(IPTV) is a system through which television services are delivered using the architecture and networking methods of the internet protocol suite over a packet-switched network infrastructure, for example, the Internet and broadband Internet access networks, instead of being delivered through traditional radio frequency broadcast, satellite signal, or cable television formats. IPTV services may generally include live television, time-shifted programming, and video on demand, specially time-shifted programming and video on demand are based upon same technical conditions. In addition to these services, IPTV could be bundled with internet services or phone services frequently. such a characteristic of IPTV services would represent convergence circumstances of television and telecommunication services, and it must be considered for relevant market definition about IPTV services. To define a relevant market about IPTV services, the principles of substitution possibility would be applied. Futhermor new concepts about market analyses, for example, concepts of submarket or cluster market must be examined, and the utility and the possibility of application must be considered in process of such a market definition.