기업의 사회적 책임활동이 기업이미지 및 성과에 미치는 영향

This study is about the impact of corporate social responsibility activities regarding corporate image and performance. The purpose of this study is, first, it is to understand how corporate social responsibility activities impact corporate image. Secondly, it is to understand corporate image impact relationship orientation and customer loyalty. Thirdly, it to understand how relationship orientation impact customer loyalty. The performance of social responsibility activities is consist of corporate image, relationship orientation and customer loyalty. The results of this study can be summarized as follow : First, economic activities have positive impact on corporate image, while social cultural resource bused activities and social indirect resource based activities do not. Secondly, corporate image have positive impact on relationship and customer loyalty. Thirdly, relationship orientation have positive impact on customer loyalty